Company
MIssion
Our mission is to deliver high-quality, customer-focused outdoor products that stand out in both national retailers and online marketplaces. Through innovation, strong partnerships, and a commitment to excellence, we design gear that enhances every outdoor moment— from backyard relaxation to game-day excitement.
our Story
Denovo began in 2001 with a clear goal: to create outdoor products people could trust. That mission led to the launch of Kijaro in 2009 and Equip in 2011, both built on the belief that everyone deserves quality, reliable gear for their adventures. What started with just chairs and hammocks has grown into a wide range of products, including coolers, hammock stands, and hanging chairs. We also earned licensing partnerships with the NFL, MLB, NCAA, and more, expanding our reach. Today, our products can be found in major retailers like Walmart, Dick’s Sporting Goods, Academy, Home Depot, Ace Hardware, Bass Pro Shops, and more. As well as online on Amazon and Fanatics.
Meet the team
At Denovo, our team is committed, hardworking, and built on strong family values. We support one another and work closely together behind the scenes. Those values guide everything we do, from product design to creating a great customer experience.
That shared dedication shows in the quality of our products and the care we put into every detail, because when you’re part of the Kijaro family, doing things the right way truly matters.
Values
INTEGRITY
INTEGRITY
INTEGRITY
Courage to do the right thing, all day every day
SPEAK UP
Everyone has a voice be part of the progress
OWN YOUR BUSINESS
Be proactive take chances look for opportunities to grow and improve
TEAMWORK
Success is a result of people working together
INNOVATE & EXECUTE
Push for the uncommon using organization discipline and detail